Introduction To Master Data Management

Master Data Management

Part one of a two-part series

Master Data Management (MDM) defines and manages an organization’s critical information. In conjunction with data integration, MDM provides a single point of data reference: It collects, aggregates, matches, consolidates, quality-assures, persists, and distributes data throughout an organization.

MDM ensures consistency and control in applying and maintaining data. Without MDM, an organization risks having multiple — and potentially conflicting — versions of the same data in different parts of its operation. MDM can help manage the structure, governance, and quality of an organization’s key data entities, such as customers, products, suppliers, and locations.

The MDM process usually involves data cleansing, transformation, and data integration. It often includes rules and standards for data sharing among different software applications and systems. MDM also can support other areas of information management, such as data analytics, security, and governance.

The staffing industry deals with large amounts of data, including candidate profiles, client data, job descriptions, employment history, and skill sets. Here’s how MDM can be instrumental in managing that data effectively, ensuring accuracy, consistency, and reliability.

Improves Candidate Data Management

MDM helps effectively manage candidate data, ensuring that it’s consistent and current across all systems. This helps avoid duplication of candidate records, incorrect data, and other problems. MDM can also ensure that recruiters always have the most current and accurate candidate information.

Enhances Client Management

Client data like contact information, industry facts, and job requirements also can be managed more effectively with MDM — ensuring the staffing agency has accurate client information and can match the right candidates with the right opportunities.

Streamlines Operations

MDM can streamline operations by ensuring consistent, reliable data across all systems. This reduces the time and effort required to manage data and can help improve efficiency. MDM also can make reporting and analytics more accurate, aiding decision-making.

Ensures Regulatory Compliance

Many regions strictly regulate data privacy and personal information storage and use. MDM can help ensure compliance by effectively managing data and maintaining its privacy.

Facilitates Data Integration

Staffing agencies often use a variety of software solutions for different aspects of their business. MDM can facilitate the integration of these systems, ensuring data is consistent across all platforms.

Enhances Decision Making

With MDM, staffing agencies have access to high-quality, reliable data. This can enhance decision-making capabilities, such as which candidates to place where, which clients to focus on, and how to strategically grow the business.

Improves Service Delivery

With the accurate and reliable data that MDM ensures, staffing agencies can improve their service delivery by better matching candidates with job opportunities and meeting client needs more effectively.


Implementing an MDM strategy requires work to collaborate and align across an organization, as MDM affects business processes, technology decisions, and organizational structures. That work pays off, as MDM can lead to significant business improvements, including better efficiency, decision-making, and compliance with regulations and standards.

In part two, we’ll examine how artificial intelligence can be leveraged to manage MDM in a staffing company.


As Newbury Partners President, Chris Scowden brings 25 years of recruitment leadership experience and application of leading-edge technology to the Staffing Industry. Before joining Newbury Partners, he led business transformation and division turnarounds at AMN Healthcare and TrueBlue. Prior to leading some of the largest process and technology transformations in the Staffing Industry, Chris was the Global Delivery Leader for IBM/Kenexa RPO. He has worked closely with Bullhorn and several of Bullhorn’s acquired companies as an enterprise customer over the years. We invite you to learn more about Chris.

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