You’re investing countless hours creating marketing materials for your staffing firm. Email campaigns, social media posts, case studies—but are they actually bringing in new clients? Without proper tracking, you might be pouring resources into channels that don’t deliver results while overlooking the ones that do.
This is where HubSpot transforms your approach. With built-in tools to measure campaign effectiveness, automate client outreach, and analyze real-time results, HubSpot provides the data you need to make smarter decisions. Let’s explore how your staffing firm can use HubSpot to measure what matters and convert more prospects into clients.
Why Measuring Marketing Performance Matters
Your staffing firm likely uses multiple marketing channels, emails, blogs, social posts, case studies—but do you know which ones actually bring in clients? According to HubSpot’s 2025 State of Marketing report, only one in five marketers has their data fully integrated with their marketing tools.1 This disconnection means you’re likely wasting thousands of dollars on campaigns that don’t deliver results.
The stakes are real: Content Marketing Institute research shows 56% of B2B marketers struggle to attribute ROI to their content efforts. This means over half of your competitors can’t tell which marketing activities drive revenue. While companies that master measurement report concrete results: 74% generate more qualified leads and 49% directly increase revenue from their marketing efforts.2
Consider what happens when you start measuring: You might discover your email newsletters bring twice the client inquiries as your social media posts, or that manufacturing prospects respond better to case studies while healthcare clients prefer compliance guides. With these insights, you can redirect your budget to what actually works instead of what just feels right.
Related Reading: Leveraging Your CRM Capabilities
5 Ways HubSpot Turns Your Marketing Efforts into Measurable Client Wins
Here’s how you can HubSpot helps improve your marketing strategy.
1. See Exactly Which Marketing Channels Drive Results
Many staffing firms use multiple marketing channels—email, social media, paid ads—but without clear data, it’s difficult to determine which channels generate the best leads. HubSpot’s tracking tools eliminate the guesswork by providing detailed insights into key performance metrics, such as:
Email Engagement Rates
Track open rates, click-throughs, and responses to determine which email subject lines or content formats drive the highest engagement. For instance, if certain subject lines generate higher open rates, you can replicate this success in future campaigns. If click-through rates are low, tweaking the layout or message could boost performance.
Content Performance
HubSpot’s tracking capabilities provide insight into how different pieces of content are performing across your website and social platforms. This will help you identify which blog posts, guides, or case studies attract the most interest and engagement.
Website Interactions
Use HubSpot’s tracking capabilities to monitor how prospects engage with your website, such as form submissions, downloads, and time spent on key pages.
For example, if healthcare staffing prospects engage more with compliance-focused content while tech staffing prospects prefer talent acquisition insights, you can tailor future content accordingly to increase lead conversions.
2. Stop Losing Leads and Automate Your Client Outreach
HubSpot simplifies lead management with automated tools that remove manual follow-ups and ensure no prospect slips through the cracks.
Forms and Lead Flows
Capture client information seamlessly from your website and landing pages with smart forms and lead flows that ensure you never miss an opportunity to engage potential clients. The customizable forms in HubSpot can collect essential client details like contact information, hiring needs, and company size without adding friction to their experience.
In addition, lead flows, such as pop-ups, slide-ins, and exit-intent forms, help capture visitor interest at the right moment. For example, a well-timed pop-up offering a free consultation or industry report can encourage prospects to share their information before leaving your site.
Workflow Automation
Automate follow-ups based on user behavior. HubSpot can automatically send a personalized email with additional relevant resources if a prospect downloads a staffing industry report.
Smart Content
Adjust messaging dynamically based on industry or role, ensuring that IT staffing prospects receive tailored emails different from those targeting healthcare firms. This marketing tool makes your communication more relevant to their specific challenges.
3. Let Data Guide Your Marketing Spend, Not Guesswork
With HubSpot’s robust reporting capabilities, staffing firms can fine-tune their marketing strategies based on real-time data.
Analytics and Attribution Reports
Identify which marketing efforts drive the most qualified leads and which need improvement. With multi-touch attribution reporting, you can determine how different touchpoints contribute to conversions and refine your approach accordingly.
It helps track all interactions (such as ad clicks, content downloads, or website visits), ensuring that credit is given to every touchpoint that contributes to lead acquisition and closed-won deals. Instead of focusing solely on the last interaction before conversion, staffing firms can get a comprehensive view of the full candidate and client journey, helping you refine outreach strategies and improve conversion rates.
ROI Calculator
The included ROI calculator helps you understand which channels generate the highest return, helping you optimize marketing spend for long-term success. In addition, with this, your marketing team can prove marketing ROI with hard data that links which effort leads to revenue generation, making a strong case for continued or increased investment in marketing initiatives.
Engagement Insights
Timing and format matter when reaching out to prospects. HubSpot’s engagement reports highlight when your audience is most active, whether that’s specific days of the week, times of day, or communication formats (emails, calls, or chat). With these insights, you can pinpoint the best times and formats for outreach, ensuring communications land when prospects are most receptive.
For instance, if your blog posts about staffing trends generate more qualified leads than generic industry updates, you can shift your focus to producing more trend-focused content.
4. Segment Your Audience for Personalized Outreach
Personalization is key to marketing success. HubSpot’s segmentation tools automatically organize your leads based on factors like industry, location, or job role, allowing you to deliver highly relevant messaging.
Industry-Based Segmentation
Do you want to create industry-specific email campaigns that address the pain points of each sector? With HubSpot’s segmentation tools, you can tailor messaging for healthcare staffing versus IT staffing prospects.
For example, a healthcare staffing client might respond best to content about compliance and credentialing, while an IT firm may be more interested in strategies for securing in-demand software engineers.
Automated List Updates
Outdated or incomplete lead lists slow down your team and reduce efficiency. HubSpot’s dynamic lists automatically update based on prospect behavior, job title changes, or company growth, ensuring recruiters always work with the most accurate and up-to-date information. No more manual list maintenance—new leads are added, and inactive ones are removed automatically.
Behavior-Based Triggers
HubSpot’s behavior-based segmentation ensures your team reaches out when a prospect is actively engaging with your content. Examples include:
- Pricing Page Visits: If a client repeatedly views your pricing page, HubSpot can trigger an alert, allowing your team to follow up with tailored information or a consultation offer.
- Email Engagement: If a prospect consistently opens and clicks through your emails, they can be moved into a high-intent segment for priority follow-ups.
- Job Application Abandonment: If a candidate starts an application but doesn’t complete it, an automated reminder email can encourage them to finish the process.
If a major healthcare provider views your medical staffing page, HubSpot can automatically tag them as a healthcare prospect and deliver specialized content about credentialing and compliance; topics that general staffing emails would miss entirely.
5. Turn One-Time Clients into Longtime Partners
Client acquisition is just the beginning. HubSpot helps staffing firms nurture client relationships to drive repeat business and long-term loyalty.
Meeting Scheduler
Simplifies the process by allowing clients and candidates to book calls with recruiters or account managers at their convenience. This improves their experience as they easily connect with your team when they need support, updates, or workforce planning discussions.
Automated Check-Ins
By setting up automated check-ins, you can regularly send relevant industry insights and hiring trends to showcase their expertise and keep clients informed. Stay top-of-mind by sending relevant insights, case studies, or industry updates.
CRM Integration
Track every interaction with clients to provide personalized, timely outreach that turns first-time clients into long-term partners. That way, you can keep a complete record of client preferences, past hires, and communication history to tailor future interactions.
Optimize Your Content Strategy with HubSpot
HubSpot’s content strategy tools allow you to analyze what resonates most with different client segments.
- Enterprise clients may prefer thought leadership content on workforce trends.
- Mid-sized firms might engage more with practical hiring guides and case studies.
- Data-driven insights help you refine your approach, increasing engagement and conversion rates.
Need Help Optimizing Your Marketing Tech Stack?
At Newbury Partners, we specialize in helping staffing firms implement the right technologies to maximize marketing ROI and streamline client acquisition. Our vendor-agnostic approach ensures you get the best solutions tailored to your business goals.
Ready to stop guessing and start measuring your marketing ROI? Let’s talk! Contact us today to discover how we can help your staffing firm use HubSpot to attract better clients, make smarter marketing decisions, and build a predictable growth engine for your business.
References
1. Iskiev, Maxwell. The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers. HubSpot, 19 Nov. 2021, https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report. Updated 15 Jan. 2025.
2. Beets, Lisa Murton. “57+ Content Marketing Statistics to Help You Succeed in 2025.” Content Marketing Institute, 11 Dec. 2024, https://contentmarketinginstitute.com/articles/content-marketing-statistics.
