Building a Connected Culture in a Virtual Company(MAKE IT PERSONAL)

Don’t forget the personal aspect of employee engagement in a virtual environment!


In today’s digital age, the concept of a traditional office is rapidly evolving. Virtual companies, where employees work remotely from various locations, are becoming increasingly common. While this model offers numerous benefits, such as flexibility and access to a global talent pool, it also presents unique challenges, particularly in fostering a connected and cohesive company culture. Here are some strategies to build and maintain a strong connected culture in a virtual company.

  1. Embrace Technology: Technology is the backbone of any virtual company. Utilize collaboration tools like Slack, Microsoft Teams, and Zoom to facilitate communication and teamwork. These platforms not only help in managing projects but also in creating a virtual space where employees can interact informally, much like they would in a physical office.
  2. Regular Virtual Meetings: Regular virtual meetings are essential to keep everyone on the same page. Weekly team meetings, monthly all-hands meetings, and one-on-one check-ins can help maintain transparency and ensure that everyone feels included and informed. These meetings also provide an opportunity for employees to share their achievements and challenges, fostering a sense of community.
  3. Promote a Culture of Trust: Trust is crucial in a virtual environment. Encourage a culture where employees feel trusted to manage their own time and work independently. Avoid micromanaging and instead focus on outcomes and results. This approach not only boosts morale but also enhances productivity.
  4.  Encourage Social Interaction: Creating opportunities for social interaction is vital for building a connected culture. Organize virtual coffee breaks, happy hours, and team-building activities. These informal gatherings can help employees bond and build relationships beyond work tasks.  This also includes encouraging virtual employees who may live near each other to get together for physical team connects and share pictures and comments with the rest of the company. 
  5. Celebrate Achievements: Recognize and celebrate achievements, both big and small. Whether it’s a shout-out in a team meeting, a virtual award ceremony, or a simple thank-you note, acknowledging employees’ hard work and contributions can go a long way in fostering a positive and connected culture.
  6. Provide Professional Development Opportunities: Invest in your employees’ growth by offering professional development opportunities. Virtual workshops, online courses, and mentorship programs can help employees feel valued and connected to the company’s mission and goals.
  7. Solicit Feedback: Regularly solicit feedback from employees to understand their needs and concerns. Use surveys, suggestion boxes, and open forums to gather input and make necessary adjustments. Showing that you value and act on feedback can strengthen trust and engagement.

Building a connected culture in a virtual company requires intentional effort and a commitment to fostering communication, trust, and engagement. By embracing technology, promoting social interaction, and recognizing achievements, virtual companies can create a cohesive and supportive work environment that drives success.


Yvonne Gilbert is a dynamic leader at Newbury Partners, serving as our Vice President of Human Resources. With over 30 years of experience, Yvonne brings a wealth of expertise in global HR outsourcing, corporate talent acquisition, and executive leadership. Her extensive background in building high-performing HR teams and her strategic approach to talent management have been instrumental in aligning our HR practices with our business objectives.

Known for her approachable and visionary leadership, Yvonne is dedicated to creating a positive and inclusive workplace culture. Her commitment to fostering a thriving environment for our employees plays a key role in making Newbury Partners an exceptional place to work.

We invite you to learn more about Yvonne.

About Newbury Partners

Newbury Partners brings years of experience as technology advisors to the Staffing Industry. We specialize in providing tried and true best practice methodologies through every consulting, implementation, reporting and analytics, development, and strategy engagement. Our commitment to our clients is to provide honest and transparent communication to create lifelong partnerships.
For more information, visit www.newburypartners.com.

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